ChangeTheGameBook.com

Everyone has a passion. Every passion has value. Make money doing what you love!

"Your book is great! It helped me sell my first 5,000 units!"--Fred Harmon, WA

Attention Rappers, Hip Hop Entrepreneurs, Record Producers...

Start Your Own Record Label!
Release Your Own CD!


Change the Game Shows You How!

  • Hip Hop's First "how to"
  • first published in '92
  • Praised in Source, Billboard..
  • used by thousands
  • COMPLETELY REVISED
  • It REALLY works!
    e-book -$37.00 Order Now
    paperback:-$49.95 Order Now

    OPTION: Order from Amazon
  • <img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://www.passionpreneur.com/images/chuckd.gif" border="0" /></a> Here's what Hip Hop Pioneer Chuck D said about OUR book in HIS book: "Walt F.J. Goodridge, in his books Change The Game, and This Game of Artist Management names all the areas that need to be covered in the music business. He not only names all 25 areas, but he also tells you what keeps you in business if you're in one of those areas. If you don't build anything, then you have nothing. If you don't build anything, you always have to be a part of somebody else's s-t. To be a part of white people's structures is whack especially when it comes to Rap, because they're not fully down with it!" -Chuck D. Public Enemy, RapStation.com [excerpt from Fight The Power ]


    What is Change the Game all about??

    Change The Game (originally entitled Rap;This Game of Exposure) was created by the former president and VP of promotions of an independent label to HELP you SUCCEED! It's written in a clear and simple way with advice, tips and techniques to show you step by step what you need to do to get release your own music, and get the most from your marketing and promotion efforts.

    Still the only book of its kind anywhere, Change The Game is a unique step-by-step guide. The first half of this book gives all the business information, forms and procedures you'll need to set up your company. The second half (when you order the Lists of Exposure) provides exclusive music industry promotion contacts--names, addresses and telephone numbers of the radio stations, video shows, stores, magazines, distributors, and internet sites which promote Rap music. This is the manual that Chuck D. of Public Enemy, The Source Magazine, Rappages and the Rap Coalition have endorsed and given their support!

    The business start-up information alone will SAVE you HUNDREDS of dollars. The promotion lists (order separately) along with the Promotion & Marketing Chapter mean you don't have to pay a pomotion company thousands of dollars to promote your record. Even if you don't have the same money the major labels do, you NOW have the same information! The rest will be up to your desire, commitment and talent!

    You Get:

  • An updated chapter on choosing the right business structure (with LLC)
  • How to launch your label online for the least expense!
  • A sample producer and record label contracts
  • New tax forms and tips for the new business structures
  • Expanded contact information including website URLs and email addresses
  • An updated Comprehensive Label Release Marketing Game Plan and Task Checklist
  • A Record Label Trouble Shooting Guide (Not making money? Here's what could be wrong!)

    Plus Answers to These Questions:
    -How do I start a label in ANY state in the US, Canada and other countries?
    -Should I be a Sole Proprietorship, Partnership, Corporation or LLC?
    -What paperwork do I need?
    -Can you show me a sample contract for me to use to sign my artist?
    -How do I get my record in the stores?
    -How do I get my music on the radio?
    -How can I sell my product with or without a distributor?
    -What should I be doing in the day to day operation of my label?
    -Can you give me contact info for real people I can call to help me?
    -What if my label isn't making money?
    -can I REALLY compete with the bigger players?
    -How can I sign my label to a deal with a major or a larger independent?
    -Can I really make money doing this?

    And our Record Label Game Plan:
    With our trademarked Record Label Game Plan, you'll learn how to

  • Monitor your OPERATIONS
  • Find, sign and develop talented ARTISTS
  • Create your PRODUCT on CD or other media
  • MARKET, Promote & Advertise it!
  • SELL IT to stores, distributors and to the public
  • Maximize additional streams of INCOME
  • RECOUP your expenses
  • PAY the players
  • Make a PROFIT
  • GROW your business

  • YOU GET:

    BUSINESS STARTUP
    -Starting your label (forms & more)
    -Registering your business
    -Trade Organization membership
    -Accounting/Business Taxes

    RUNNING YOUR LABEL
    -Manufacturing a record/cass/cd
    -Package design and development
    -Pressing and duplication
    -Making a video
    -Staying out of debt
    -When to release your music
    -Getting distribution
    -Collecting Your Money!

    THE LABEL & THE ARTIST
    -Contracts w/samples
    -Copyrights and protection
    -Advances
    -Sample/Clearance
    -More!

    RUNNING YOUR LABEL
    -Record release timetable
    -Associations to join
    -Books & Publications to get
    -More!

    PROMOTION
    -Promotion defined
    -Promotion Who,What&When
    -Creating an effective Press Kit
    -Promotion Tips, Techniques

    DISTRIBUTION
    -On your own or w/major
    -Understanding the process
    -Getting Distributors interested
    -More!

    Order the Lists & You Get:

    THE EXCLUSIVE HIP HOP ENTREPRENEUR LISTS OF EXPOSURE
    (UPDATED EACH YEAR!)

    Includes over 600 contact names,
    addresses, tel/fax no's of all the key -Rap-friendly Radio Stations
    -Rap Stores
    -Rap Video Shows
    -Distributors/Wholesalers
    -Rap Magazines/Publications
    -Record Pools & Conferences
    -Internet Sites and MORE!
    *****************************************
    REMEMBER:
    Not everyone can get signed by the major labels.
    But now YOU can get your music out and heard even
    if you're a one-person operation on a limited budget.
    If you're already in business as a label, manager,
    producer or promoter, you can use this unique manual to get even more exposure for your artist or music!

    But That's Not All:

    Have you ever wondered why some new Rap artists blow up and get heard, seen and written about everywhere, while others with equal talent never reach the level of success they deserve?
    The answer to this question is simple:
    PROMOTION!

    Promotion is the job of getting EXPOSURE for a record. It means getting radio and video airplay, magazine reviews and interviews, club play and any other type of attention to help keep an artist and his or her music in the public spotlight. It's a FACT: the RIGHT promotion can mean the difference between an artist getting PAID as a multi-platinum success, or falling off as a has-been. GOOD promotion is often more important to the success of a song than the song itself! With effective promotion, a not-so-good song can become great; a great song can become PHENOMENAL! SMART promotion can turn an artist into a STAR even if he or she isn't signed to a major label. One reason the majors seem to have more success doing this is because they know WHO to promote to. NOW YOU CAN TOO!

    Order the Hip Hop Entrepreneur Lists of Exposure and get THE SAME exclusive promotion contact lists that the pros and the major labels use to promote their records!

    There's no gimmick. 50% of the PROMOTION SECRET is simply knowing who to promote to. The other half is knowing HOW to promote. (And we show you that too!) Promotion companies can charge high prices to promote your record for the simple reason that they have this information and you don't. That is, UNTIL NOW!

    With the information inside Change The Game , you can be just as effective as the major labels and beat them at their own game! The SECRET is out! And it's yours when you ORDER NOW!

    Here's What People are Saying:

    "As the Hip Hop world gets more crowded, it's more difficult for you to make your project stand out. "This Game..." is an invaluable guide to the inner workings of the Rap industry. To succeed, you must know the rules of the game, and this book tells it all like it is!" -- Jon Shecter, Editor-in-Chief, SOURCE MAGAZINE

    "A must-have for anyone who wants to know the business of Rap Music!" --Sheena Lester, Editor, RAPPAGES MAGAZINE

    "Carry this around with you and treat it like your Bible!" -- Chuck D, PUBLIC ENEMY

    " I would be happy to include a link to your site...i'll even include it in my banner section...
    When i first began my independent label it was after reading the inaugural version of your book...remember, the spiral bound copies? i've still got it...
    mills@thestrandcafe.com (The Ultimate Hip Hop Directory--)

    Change The Game is the most comprehensive Hip Hop publication to date. It defines every aspect necessary in the business!" -- Meshaq Blaq, Editor, NO SELLOUT MAGAZINE

    "...packs a lot of information...everything...!" -- Havelock Nelson, BILLBOARD MAGAZINE

    "Change The Game is the definite source for those aspiring to get into the music industry.. and not get jerked!" -- Gabriel Tolliver, Associate Producer, YO! MTV RAPS

    "Walt Goodridge's step-by-step guides are fundamental for all Rap entrepreneurs. ....clearly illustrates the basics for starting your own record label. .... comprehensive reading, and an ideal roadmap for success in the music industry!" --Kathy Danniels, UPSCALE MAGAZINE

    "To the point, easy to read. If you're putting a business together in the music industry, you must have this book!" -- Wildman Steve, WBAU-FM, NY

    "On Point! It's truly one stop shopping for info on the Rap Industry!" -- Wendy Day, RAP COALITION

    "....shows great caring and depth and forsight.....a great instrument for anyone, young or old interested in the music industry!" -- Rev. Mariah Britton, Riverside Church, RAP WRITERS & PERFORMANCE WORKSHOP

    "...this is really giving a lot of love for Hip Hop!" -- N. Robinson, CUSTOMER (WA)

    Skeptical? Too Good to Be True?


    From:  Walt F.J. Goodridge
    Founder of...

    Hip Hop's Business Information Leader..... since 1992!

    After reading all of this, you might be thinking, "this sounds like hype," "I feel skeptical" or "this is too good to be true" <> I know exactly how you feel. In this day of hard-sell advertising, it's hard to determine what's hype and what's real. That's why we included testimonials from others who've used the book, as well as the endorsements of CHUCK D, RAP COALITION, SOURCE, BILLBOARD an other reputable people and sources.

    Keep in mind that legally, we couldn't use these people's names without their permission. And if we were not the real thing, they wouldn't want to be associated with us.

    I can't guarantee that you'll be successful using our product , but I can definitely tell you that many others have used our manuals successfully.

    But whether you give it a try or not, as author of these books, I hope you're finding success in the pursuit of your dreams! Thanks for visiting the site!

    Walt Goodridge

    Official PayPal Seal

    ORDER ONLY WHAT YOU NEED
    OR SAVE MONEY BY ORDERING IN COMBINATIONS

    HipHop Entrepreneur™ Series


    e-book -$37.00 Order Now
    paperback:-$49.95 Order Now

    OPTION: Order from Amazon

    Change the Game Reg: $49.95

    Formerly entitled Rap;This Game of Exposure, this is the Hip Hop Industry's First Do it Yourself Guide for Starting, Running and REALLY making money independently! Endorsed by Chuck D., in Fight The Power Reviewed and praised in Source, Billboard... Used by thousands to successfully sell their music. Now completely updated!

    Downloads as a Word File that you can edit and customize for your own use. Order Now
    RECORD LABEL Business Plan $109.00

    An actual record label business plan you can use as a guide and template to create your own. Use it get investors, financing, or as guidance for operating your own label!MORE

    THE RECORD LABEL BUSINESS PLAN is only $69.00 for a limited time.


    e-book -$27.00 Order Now
    paperback-$39.95 Order Now
    Hip Hop Entrepreneur Promotion Lists of Exposure Reg.$39.95

    Over 700 names, addresses, email addresses, and telephone numbers of the media, magazines, video shows, radio stations, manufacturers and websites you need to know and promote your Hip Hop release to get the most exposure.
    !
    e-book-$27.00 Order Now
    HIP HOP PROFITS! $27.00

    Hip Hop is your PASSION! You grew up on it. It's in your blood! You can recite the lyrics to every Slick Rick, Furious Five, Rakim, Rapper's Delight and Kool Moe Dee, record ever made. You've still got your kangols, ropes and medallions. But now you wear a business suit working a job you hate, while others make loot and retire repackaging, interpreting and selling your culture back to you! STOP THE MADNESS! Get the business startup information plus 101 business ideas to turn your Hip Hop passion, experience, knowledge, memories and talents into profit. Others are doing it! Why not YOU!??

    Order Now!!! MORE



    e-book -$37.00 Order Now
    paperback-$49.95 Order Now
    OPTION: Order from Amazon
    This Game of Hip Hop Artist Management Reg.$49.95

    Featuring a chapter by Chuck D., this is the follow-up to Walt's underground bestseller! This Game of Artist Management gives the inside scoop on why managing Rap artists is a whole different ballgame! Order now!

    e-book ONLY -$27.00 Order Now
    The Niche Market Report Reg.$39.95

    If you plan on selling to unique markets in this new millennium, you need this manual. Features tips and information on Generation X, Asians, West Indians, The Hip Hop Generation and more, that will help you sell more effectively.

    "Walt F.J. Goodridge, in his books Change The Game, and This Game of Artist Management names all the areas that need to be covered in the music business. He not only names all 25 areas, but he also tells you what keeps you in business if you're in one of those areas. If you don't build anything, then you have nothing. If you don't build anything, you always have to be a part of somebody else's s-t."
    -Chuck D., Public Enemy & Rapstation.com



    PACKAGES
    (not available on Amazon)
    EBOOKS
    (download right away)
    PAPERBACK
    (shipped to physical address)
  • The Playa's Package
      1.Change the Game
      2.Hip Hop Lists
  • Reg. $64. YOU PAY $57.00
    (Save $7)
    Order Now
    Reg.89.90.YOU PAY $77.00
    (Save $13)
    Order Now
  • The Business Plan Package
      1. Change the Game,
      2. Hip Hop Lists and
      3. Business Plan!
  • Reg. $134; YOU PAY $127.00
    (save $7)
    Order Now
    Reg. $159.85 YOU PAY $147.00
    (save $13)
    Order Now


    Please note that whichever package you order, the Record Label Business Plan comes as an ebook download only.
    Prefer to order by mail or fax? Use the FaxBack/Mail-In Order Form

    Want more?
    Take a Look at this...

    Change The Game is a comprehensive 304-page step-by-step manual   . Order the "Playa Package" and you also receive a 40-page Resource Guide with contact information for radio stations, distributors, magazines, video programs and websites you need to promote your music.

    Bonus: As a special bonus for taking immediate action, you will also receive the "How to Find the Value in Any Passion." This report was created by Walt Goodridge, author of Change The Game, and can be used to help you discover what the unique feature, talent, benefit or hook might be for your music and company!   This is a limited time offer.

    100% Money Back Guarantee...

    'Change the Game' comes with a 60-day 100% money back guarantee. If you decide that it isn't for you, email us a copy of your receipt within 60 days of your purchase date and your money will be refunded in full.

    Are you willing to invest your money get a comprehensive step-by-step manual, containing information in a package that could potentially make your dreams come true?    If you follow the instructions, the money you invest today will be paid back many times over.

    I hope to hear from you today!.

    P.S. Change The Game is downloadable so you can start reading it in just 10 minutes..

    Here's how to take the first step to saving you
    time and money!

    When you purchase the Change The Game with the links above, you will be taken to a secure order page at passionpreneur.com (our parent company) where you will be asked to enter your contact information.

    When you press submit, you will be taken to another secure page where you can check your information and go back if you need to make any corrections. When you press continue you will be taken to the secure order page.

    Every page is on a secure server.

    Security & Confidentiality Guaranteed

    You will be asked to enter your credit card information on the secure credit card processing page. Your credit card information is seen only by us (The Passion Profit Company) a Walt Goodridge company, and your credit card company. Your credit card information will be kept confidential and secure and will be processed immediately. You will receive a receipt and order number by email.

    Within 24 hours of your payment being processed you will receive an email link to the website where you can immediately download the guide (in pdf format) and get started. Or, if you order the paperback edition, you will receive it within 5-7 days.

    Prefer to order by mail or fax? Use the FaxBack/Mail-In Order Form HTML

  • Everything About Walt »

    Walt
    A graduate of Columbia University, Walt is a former civil engineer who walked away from his career to follow his passion for music, writing, and sharing information. He has been an artist manager, record label owner, inventor, network marketer and career coach. He is the author of 12 books including Turn Your Passion Into Profit (A Step-by-Step Guide for Transforming ANY Talent, Hobby or Product Idea into a Money-Making Venture), as well as a prolific poet. Walt writes for Entrepreneur Magazine and Black Enterprise, and has been quoted in the Wall Street Journal, Time Magazine, Essence, the Dallas Morning News, The Kip Business Report and numerous publications and popular websites. Walt offers personalized coaching and conducts workshops around the country and through the Learning Annex to help others make money doing what they love! MORE >> »
    The fastest way to turn your passion into profit is to create a book/ebook or audio program containing your experience or expertise. Walt is currently helping a limited number of people to... More »
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    In business since 1992 accepting